One of the most overlooked yet critical components of a successful website is Search Engine Optimization. There are millions of websites out there but you want yours to beat out the rest. You want search engines to find your website before your competitors. You want customers to notice you first.
Once you have a well-designed website, what's next? Viewers simply won't find it without proper online SEO. It's time to give your website a reputation. Use the most effective methods possible to show the world just how relevant your website is, and people will come knocking down your door. Effective SEO takes time and patience, but will be more than worth the investment once it starts working for you.
Search Engine Optimization (SEO) is one of the most effective ways to increase your company's online traffic. SEO, also known as Permission Marketing, allows you to:
Develop Your Keyword List
Perform detailed research in order to determine the most effective keywords available for your specific business goals.
Analyze your current website ranking as a benchmark in order to measure future improvements.
Determine which terms your specific audience is using when searching for the products or services that you offer.
Re-establish Your Website Addresses (URLs) For Maximum Effectiveness
Optimize the URLs for each page of your website to maximize their effect on Search Engine Optimization.
Establish effective web addresses to use throughout your website based on research of your competition and on keywords chosen for your specific business and industry.
Ensure that your message is clearly communicated to search engines and customers alike.
Update Content For Maximum SEO
Update website content to include specific keywords that will increase your search engine ranking, making it more likely that customers will: (1) find your website and (2) be inclined to contact you based on the highly relevant information they encounter.
Engage your visitors by using keywords and information they are specifically searching for.
Quality content and utilization of the correct keywords in the right quantity will maximize search engine visibility.
Compile Meta-Tags For Your Web Pages
Increase search engine ranking by using the most effective meta-tags possible.
Update meta-tags on each page of your website to contain the most pertinent information possible when they are crawled by search engine bots.
Ensure that visitors are led to the page they are most interested in when entering keywords into search engines.
Make sure your viewers get to the pages they are most interested in, resulting in increased leads and sales.
Viewers can easily view and link to any page within your website via an organized compilation of your pages.
Sitemaps increase search engine visibility and tracking of your website pages.
Ensure that only SEO-relevant pages are indexed by search engines.
Block off private areas of your website.
Search engines will crawl only those pages that are relevant to site optimization, which will avoid bots getting the impression of "watered-down" content in your website.
XML Site Maps
Search engines will crawl only those pages that impact your SEO, and will keep them from crawling pages that are irrelevant and might give search engines the wrong idea.
Increase effectiveness of your website addresses (URLs).
Appear more organized to search engines than competing websites, which increases your search engine ranking.
Header Tag Authoring
Make it easy for search engines to crawl and identify the messages and keywords within each page of your website.
Bring search engine attention to pages that are most relevant to the keywords/information being searched for.
Organize page content into specific sections of high quality content that can be crawled by search engines via these header tags.
Image Alt-Tag Optimization
Ensure that even your images have the best effect possible on Search Engine Optimization by labeling them within the HTML of your website.
Image-related labels that can be read by search engines will further increase relevancy of your site.
Enhance image rankings (and overall website ranking) by associating them with accurate references and links.
Content Linking to Internal Pages
Link text, images and more with relevant content within your own website in order to improve your viewer's overall browsing experience, and keep them on your website longer.
Create links between pages in your own website to offer easy access to additional information and resources that your viewers may find useful.
Help guide viewers to information on your website that is most relevant to them.