When creating or updating your website, you need to evaluate your content. Answering viewers' questions and presenting them with information that is relevant to them should be a top priority. That means getting viewers the info they need in as few clicks as possible, and offering just enough information to intrigue but not overwhelm.
Think about it: what's the point of having a beautiful website if it doesn't answer your viewer's questions or pique their interest enough to pick up the phone and call? Tending to the questions and needs of your audience should be of utmost important when building or updating your website.
Besides hooking your audience, proper copywriting is also one of the major elements of Search Engine Optimization when determining your page rank. By working with a copywriter who understands Google's algorithm and takes the time to get to know you, your clientele and your competition, you give yourself the advantage of creating content that will truly speak to potential clients and improve search engine ranking at the same time.
It's important to understand that Search Engine Optimization (SEO) is not a "magic bullet." SEO campaigns take time and involve many variables. While well-written content is an important piece of any effective SEO campaign, it will not have the greatest impact single-handedly. Ask us about other elements of Search Engine Optimization and enrolling in our SEO program to find out what will work best for you.
Learn more about Search Engine Optimization.