Importance Logos Business

Importance Logos Business Picture Thumbnail

Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market.

  • Purpose
    Corporate logos are intended to be the "face" of a company: They are graphical displays of a company's unique identity.
  • Design Principles
    A logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry.
  • Brand Identity
    The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success.
  • Return on Investment
    A well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor.
  • Common Mistakes
    Small businesses often play it fast-and-loose with logos, paying insufficient attention to their proper size and positioning and surrounding them with materials that compete with them visually.

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