Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market.
- Purpose
Corporate logos are intended to be the "face" of a company: They are graphical displays of a company's unique identity.
- Design Principles
A logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry.
- Brand Identity
The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success.
- Return on Investment
A well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor.
- Common Mistakes
Small businesses often play it fast-and-loose with logos, paying insufficient attention to their proper size and positioning and surrounding them with materials that compete with them visually.
Read the full article
