• Your brand name rings a bell. 
  Your brand name is going to define your company for years to come. When someone hears it, they will think of the brand story -- and that is a key factor in customer loyalty.
• Your brand builds customer loyalty.
  In our age of Yelp and Amazon reviews, the stronger your brand, the more likely people will be to go out of their way to write a positive review of your business.
• Your brand is a source of inspiration.
  These days, the consumer is more conscious than ever before; they take pride in their purchases and want to know that their companies have other interests beyond profits.
• Your brand sets you apart. 
  A good way to establish that competitive edge is to think about how and why you got started. It is your own origin story that provides a great starting point on why your brand stands out. 

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