
"While branding is certainly a marketing discipline in its own right, it doesn't need to be overcomplicated. Good intentions [...] will go a long way towards helping your small business form vital connections with your target customers."
- Not understanding the power of a brand
- Forgetting to establish defined brand guidelines
- Overcomplicating your brand
- Falling into the vague branding trap
- "Cheating" on your brand guidelines
- Not policing your brand's usage
- Rolling out brand changes poorly
Read the full article here: https://www.entrepreneur.com/article/231966