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7 Stupid Branding Mistakes

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"While branding is certainly a marketing discipline in its own right, it doesn't need to be overcomplicated. Good intentions [...] will go a long way towards helping your small business form vital connections with your target customers."

  • Not understanding the power of a brand
  • Forgetting to establish defined brand guidelines
  • Overcomplicating your brand
  • Falling into the vague branding trap
  • "Cheating" on your brand guidelines
  • Not policing your brand's usage
  • Rolling out brand changes poorly

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