• Keep a Healthy Mix of Head Terms and Long-tail Keywords You'll be better off if you don't put all your eggs in one basket.
• Don't Force Keywords Where they Don't Belong Modern SEO focuses on using the variations of the word or phrase that work naturally within the content because users will have a better experience.
• Focus on What Consumers are Looking For Create content that will serve a purpose for your target audience.
• Narrow Down your List Since people have the tendency to target too many keywords, you can probably benefit from narrowing down your current list.
• Don't Overestimate the Power of Individual Keywords Don't think of keyword research solely in terms of individual words.

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