• A social distribution schedule
  This lets your audience members know they can expect to hear from you regularly and keeps them engaged over time.
• Guidelines for posting
  Start with a unified message that aligns with your brand voice, then package it for each unique channel.
• Tools to measure and improve reach
  You […] need to track engagement to see which types of content resonate and which styles of messaging garner the best results.
• Engaging, share-worthy content
  You and your team should create original content using your own expertise for your company blog and external publications.
• A budget for paid promotion
  Set aside money for paid promotions to amplify those posts that really strike a chord with your audience.

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