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5 Keys to a Great Small Business Marketing Strategy

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What’s the difference between the confident entrepreneurs who lead growing businesses and owners who can’t get out of survival mode? It all comes down to this: All successful businesses have a clear marketing strategy that makes everything they do more effective.

  • Who is your narrowly defined target customer?
  • In which category does your business exist?
  • What is your unique benefit?
  • Who is your real competition?
  • How are you clearly different from your competitors?

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