- Build something you believe in.
- Don’t aim for 10% improvement. Make it radically better and different.
- Prepare to be copied. Don’t start unless you’ll survive imitation.
- Build up reserves of money and energy for bad luck and mistakes.
- Never, ever give up control -- until you sell.
- Don’t compromise on the big things -- compromise on everything else.
- Figure out how to achieve your goals on a tiny budget -- then cut that number in half.
- It’s a marathon, not a sprint.
- Take care of your family, personal and spiritual health.
- Build the enterprise and the brand as if you’ll own them forever.
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