Until very recently, the way most businesses dealt with mobile internet connections was to have separate websites built in a way that optimized each one to a particular device. There are many reasons why this is not optimal; it requires an internet user to access the right website in order to enjoy an optimal experience, for one.

It also cuts down on the incidental conversion of customers into promotional marketers: online communities see a great deal of free advertising, but if a mobile internet user posts a link to a mobile-optimized website, prospective clients on a PC or a laptop aren't going to bother searching for the right one. They'll simply pass on by, with the reverse being equally true.

Finally, the expenditure of money and resources on the building, maintenance, and hosting of a website is multiplied by having multiple versions of the same website - all to provide that vitally optimized experience in an effort to draw in more traffic... and to convert that traffic into additional customers. Fortunately, the abilities provided by recent advancements in digital technology, coupled with the necessity afforded by hundreds of millions of new mobile internet connections every year, have paved the way for the rise of a new web design philosophy.

"Responsive web design," or RWD, combines an abundance of re-sizable web design elements with the CSS3 design protocol to allow for the creation of websites which shift their proportions and realign content intelligently, based upon what device a visitor is using to connect to your website. Each and every user receives an experience that is optimized for their device. This eliminates the need for designing, building, and maintaining multiple copies of the same website, and it improves upon many of the ways in which digital marketing works to turn visitors into customers - improving customers' experiences, increasing brand recognition, and positively affecting your bottom line.

Responsive web design isn't simply innovative; it's smart. It is the enduring future of web design, and it's what you need in order to ensure that your website exceeds all expectations... for as many of your visitors as possible, regardless of how they make that initial connection.